OOLOO is a technology consultancy that operates across complex digital ecosystems. The challenge was to translate that complexity into a clean, scalable visual language without leaning on typical tech clichés. Working at Studio Formato, I helped build a modular identity system grounded in typographic discipline and spatial clarity. My work spanned logo development, core visual guidelines, website UX, and institutional materials designed to perform consistently across digital, print, and presentation contexts. The result is a flexible, precision-driven brand that communicates intelligence through restraint and structure.

Burn Ghost is a Web3 gaming platform operating at the intersection of digital culture and community. The challenge was to build a narrative-driven visual system flexible enough to support campaign launches, collectibles, and activations without losing coherence. Working collaboratively, I developed the campaign identity, core graphic assets, and the Genesis Pass collectible system, spanning posters, digital banners, launch visuals, and presentation materials. The visual language balances expressive energy with structural control, dynamic enough for gaming culture yet disciplined enough to scale. The Genesis Pass launch generated strong community engagement, proving the system's adaptability in a fast-moving landscape.

Novas Novas Cartas Portuguesas is a bilingual exhibition catalogue developed for Galeria Quadrum, Lisbon, curated by Tobi Maier to mark the 50th anniversary of the landmark 1972 work. The challenge was to construct an editorial system capable of holding critical essays, archival material, and contemporary contributions within a single coherent framework. Invited to design the publication and contribute my own essay, “On The Fetish For Nuns,” I built the typographic structure, defined the grid logic, and managed bilingual pacing and print production. The layout prioritizes spatial rhythm and typographic control over visual dominance, allowing complex discourse to unfold with clarity. The result is a disciplined editorial object that balances cultural sensitivity with rigorous design precision.

Festival Terras Sem Sombra is a cultural festival exploring the intersection of music, heritage, and landscape. The challenge was to define a contemporary visual identity that respects its historical context without relying on decorative heritage references. Co-developed with designer Sílvia Prudêncio, I led the conceptual direction, logo architecture, and typographic system—applied across digital communication formats for varied programming. The identity emphasizes spatial rhythm and compositional balance, creating a framework that evolves across editions while maintaining recognisability. The result establishes a culturally sensitive, structurally precise foundation built for longevity.